I haven’t posted in a while and for that I apologise, I have been very busy and my own little personal blog has fallen by the wayside.
What has spurred me into action? Well this whole mess with Apple and the iPhone 4.
Now I have to be honest and say I do not own an iPhone 4 so maybe I should just shut up but this is about more than just this one issue and this one product.
I feel it is more about Steve Jobs and his attitude and how that percolates down through the company.
Let us be honest, there is a problem with the iPhone 4, while I agree it is a problem for only a minority of users IT IS a problem none the less, it is a fault, an error of design. If it were were not, we would not be discussing the problem at all.
A free case for all, well that is a band-aid on a cut isn’t it, couldn’t be clearer in my eyes. It doesn’t fix the problem and if we are honest there is no fix, well none that does not involve a recall and Apple are trying to avoid that for obvious cost and embarassment reasons.
I think they will scrape by and we will have iPhone 4 and iPhone 4.1 which will have some modification to alleviate the worst of this issue, it won’t eliminate it, I don’t think you can with the current design but I do feel that small modifications can be made to stop the worst of it.
Now this news conference with Jobs, that I think will be seen as an utter disaster in time. There was an apology but it wasn’t a sincere one, if it were he would not have taken pot shots at everyone else, the press, the customers, the other manufacturers.
In fact by taking pot shots at the other manufacturers he has opened a Pandora’s box that will not close again. They were always looking for some chink in the armour and he has handed it to them on a plate. You only have to look at the statement from RIM, which is damming:
“Apple’s attempt to draw RIM into Apple’s self-made debacle is unacceptable. Apple’s claims about RIM products appear to be deliberate attempts to distort the public’s understanding of an antenna design issue and to deflect attention from Apple’s difficult situation. RIM is a global leader in antenna design and has been successfully designing industry-leading wireless data products with efficient and effective radio performance for over 20 years. During that time, RIM has avoided designs like the one Apple used in the iPhone 4 and instead has used innovative designs which reduce the risk for dropped calls, especially in areas of lower coverage. One thing is for certain, RIM’s customers don’t need to use a case for their BlackBerry smartphone to maintain proper connectivity. Apple clearly made certain design decisions and it should take responsibility for these decisions rather than trying to draw RIM and others into a situation that relates specifically to Apple.”
I think if that news conference had been handled better and less confrontationally Apple could have bought itself time to get a new model out there with a partial fix. Instead the tornado of hate is still there and I think is growing.
A total mess.
Now, what I think Steve doesn’t quite understand is that he came into this with the iPod, a truly innovational product and nothing could beat it for looks and functionality for a long time, many come very close today but the market has shifted to mobile. They realeased the iPhone again looks and functionality.
To be clear, I say looks, yes that is very important, but it MUST have the functionality to back it up or it is just a pretty thing, akin to the blond bimbo, nice to look at but pretty much useless without the functionality
LOL
This is where the iPhone 4 is falling foul, it has lost SOME of it’s functionality and that is a REAL problem.
They are no longer alone in this market. The old guys your Nokia’s can’t compete yet they remain entrenched in their old worlds.
Other companies such as RIM and Android and possibly even Windows Mobile are looking to the future and coming up with desirable products (though I reserve judgement on Windows to be honest) that people want to own, enjoy using, have the desired functionality and usability.
There is competition, so if anyone falls down in this race, they risk falling to the back and that is what Apple are in a danger of doing here.
Why would I purchase an iPhone if I know it doesn’t work properly? I personally own an Android and it does all the iPhone does and 500 times more. It also works and I can hold it in any hand I want, with or without a case.
This is a mess for Apple and it is very damaging, though they aren’t admitting it for obvious reasons.
They have to get a new model out ASAP, a model that says, yes there always will be some issue with the antenna but we have re-engineered it to remove the worst of the downsides, if they don’t the competition will kill them.
Don’t think their little bubble cannot implode, it can and if they don’t act soon, it will.
Apple are NOT invincible, those that think they are need to realise they are being blinded by Apple PR and hype and wake up.
Now, am I just an Android user desperate to get a knife in? No, the iPhone has a place in the market and it should expect a big share of the market, though I see that share slipping.
iPhone sells simplicity and no-manual ease of use. That will always sell, many people will gravitate to such a product line.
On the flip there are those that want cutting edge with all the options and bells and whistles and for those I think Android will win, there are few limits on the platform and offers choice of manufacturer, network, design and fuctionality. Choice tends to win.
I think we will see a 42/38/20 (iPhone/Android/Others) split in the smartphone market for a while then it will become 25/60/15. My gut feeling.


